notes from the work
writing
Field notes on building GTM motions, mapping markets, CRM workflows, and applying AI across revenue work.
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01
How to turn LinkedIn activity into CRM follow-up
A practical workflow for connecting posts and engagement to CRM context and a clear next action, while keeping a person in control.
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02
What does a GTM engineer do?
A practical answer covering market mapping, GTM motions, CRM workflows, and applied AI—with examples from my work.
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03
What 10,172 GTM posts taught me about proof
A three-year analysis of GTM content, what stood out in the data, and why evidence gives a useful idea more weight.
read the essay ↗
More writing will appear here as I share what I learn from the work.