GTM Strategist & Engineer.

I build data-driven go-to-market systems that connect sales and marketing for B2B SaaS and tech companies. In practice that means outbound across email and LinkedIn, CRM pipelines and automations that improve conversion, speed, and lead quality, and the funnel analysis to see what is actually working.

I started in the trenches as a business development rep: sourcing SME leads through phone and email, booking qualified meetings every weekday, and stepping into calls to negotiate and close. I've closed deals with YC-backed and exited founders, the kind of buyers who can smell a generic pitch instantly. That ground-level experience shapes how I build now. The systems are grounded in what actually moves pipeline, not what looks good in a deck, and most of what I build runs on AI so a small team can operate at a scale that used to take many more people.

At Relevance I work as a GTM Strategist and Engineer, building multi-channel outbound systems, CRM workflows and automations, and AI-powered reporting that turns raw funnel data into decisions. I studied Marketing and Communications at the Athens University of Economics and Business, and I hold the Azure AI Fundamentals certification.

And I'm from Athens, which matters more than it sounds. This is the city that invented the marketplace of ideas: the agora, where commerce, rhetoric, and strategy were one and the same craft. Twenty-five centuries later I'm doing a version of the same work, getting the right message to the right people and being persuasive about it, just with AI in place of orators. From the agora to the algorithm.