portfolio / 04 · outbound
events → clients
A founder festival came to Athens, with more than 10,000 founders by the organiser's count. Instead of hoping to meet the right people in the crowd, I built a scraper for the attendee list and ran LinkedIn outreach around the event.
- founders at the event
- 10,000+
- connection requests
- 433
- accepted
- 259
- acceptance rate
- 59.8%
- clients closed
- 2
tool stack
- Custom scrapers
- HeyReach
- Attio
the funnel
Hover a stage for what happened there.
why it worked
- 59.8%of requests were accepted. A shared event gives both sides a reason to connect.
- 1 listThe attendee app already held who was coming. Scraping it turned a crowd into a list I could work through.
- 2 clientsClosed from the campaign: one in healthtech and one in cybersecurity.
how it was built
- scrapeCustom scrapers pulled the attendee list from the event app. custom scrapers
- reach outLinkedIn connection requests to attendees, sent around the event. HeyReach
- closeDeals tracked and closed in the CRM. Two of those conversations became clients. Attio
The event and the clients are not named.